Birdsteps Pain Relievers for Mobile Operators
With all the fan-fair around the success of mobile broadband it is easy to get carried away with this exciting phase for the industry. One could even be forgiven for thinking that mobile operators have never had it so good - a growing demand for high-margin services such as international roaming, the boom of app stores, OTT services and of course, the game-changing HSPA modems and Smartphone market that are contributing to profitability.
However, this $ 1.5 trillion-generating industry holds some significant challenges. Market saturation, substitution, competition and regulation continue to squeeze revenues and margins, and although volumes - particularly for data - are rising dramatically, fixed price packages are limiting revenue and capital costs are soaring on the back of new network investment. The strain on operations, networks and resources is also beginning to show. As a result, Quality of Service is beginning to suffer and users are jumping ship.
Birdstep can help relieving some of the pains associated with the expanding demand for mobile broadband services by:
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Getting costs under control
Birdstep's EasyConnect solution has not only proven to deliver cost saving network policies but to also provide comprehensive support reduction.
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Scaling the data mountain
The trends of new devices designed for even greater data usage, coupled with the rapidly growing data demands sees Operators turning to Birdstep to assist with innovative data hand off solutions.
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Mitigating risk when introducing new technology
Birdstep's EasyConnect platform is a good example of a turnkey service that is providing operators with an investment-saving solution that also offers peace of mind and an assured future.
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Maintaining service quality and reducing churn
Birdstep's EasyConnect client communication and retention functionalities assist in offering simplified and direct retention programs. This also provides an increased Quality of Service perception and the potential to save 500,000 Euro per annum.
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Clear communications when handling usage and quotas
Delivering pro-active status and plan updates directly to the subscriber is a key feature of the Birdstep EasyConnect mobile broadband client. Keeping customers proactively informed builds loyalty, removes bill shock, allows for upsell and reduces churn push as well as ensuring easy regulation compliance.
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Time to market and seizing a first-mover advantage
Birdstep can integrate the EasyConnect service into an operator's network in as little as five weeks. Once deployed, Operators can instantly deploy new upgrades and services directly to their subscribers with no interruption of service.
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Avoiding the Bit-pipe trap
Located directly on the desktop and used to raise awareness of valued added service offerings, EasyConnect is designed to ensure long term positioning with consumers.
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Slashing OPEX through support centre optimisation
Birdstep's EasyConnect automated fault diagnosis and fault repair solution EasyHelp, removes a majority of calls. When coupled with client communication services, operators can proactively inform subscribers and streamline call centre processes.
