December 1, 2011
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Birdstep EasySmart 1.0 meets the Challenges of Android’s Data Surge and Customer Support Needs
OSLO, Norway – 1 December 2011 – At 43 percent market share in the smartphone market in Q3 2011 (according to Nielsen), the Android operating system’s increasing growth has given mobile operators the opportunity to increase ARPU and boost loyalty. At the same time, it poses the challenges of a surging demand for data usage and greater burden on tech support.
Birdstep Technology (www.birdstep.com), a leading provider of wireless connectivity and security software, helps operators maximize their profits with the launch of EasySmart 1.0 for Android.
This smart client for Android-based smartphones and tablets enables intelligent and automatic off-load of data traffic from 3G to Wi-Fi, including credential handling. This efficient and transparent process makes Wi-Fi an extension of the mobile network, providing automatic and seamless off-load and an advanced "always connected" experience while helping ease the data traffic burden.
EasySmart also provides operators with a means to communicate dynamically with Android users, and the user to benefit from capabilities such as account management and a hotspot locator. In addition, a portfolio of support-reducing features, such as customer self-care and single-click access to device information, help ease the support burden on operators and reduce costs.
Together with leading systems integrators and hardware vendors, Birdstep has conducted on-going trials of EasySmart with Tier 1 operators from North America and Europe. The company expects to launch the first commercial deployment in the U.S. in December.
For further information please contact;
Chief Executive Officer
+46 70 26 11 211
Jennifer Hicks for Birdstep
+ 33 6 84 47 80 42
Alexandra Crabb for Birdstep
+ 1 617-956-2214
Birdstep Technology ASA is a leading provider of secure and seamless wireless connectivity software for operators, enterprises and mobile device manufacturers. EasyConnect offers advanced connection and service management solutions for network operators and laptop manufacturers. SafeMove is a mobile VPN solution providing seamless and secure connectivity to business data for corporations and governments.
Birdstep Technology was founded in 1996 and is since 2002 listed on the Oslo Stock Exchange under the ticker “BIRD.” The company has 100 employees and is headquartered in Oslo, Norway, with competence centres in Sweden, Finland and the United States. For more information, visit www.birdstep.com and follow @BirdstepTech on Twitter.