February 17, 2012
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Pain Points Around The World
So far, we have been writing about the effects of the Second Generation Data Boom in a fairly broad way. However, it is worth noting that while the boom effects mobile operators around the world, there are particular pain points emphasised in each market. These pain points illustrate the wide variety of challenges that face operators in the New Mobile World Order.
In Europe, one of the main concerns is support costs, which we covered last week. Like we said then:
“With changes in policy and technology, always follows a demand on customer service resources. The very solutions mobile operators are turning to are compounding the service cost increase of the Second Generation Data Boom. It is a double team and the loser is the bottom line.”
Europe has seen an especially dramatic rise in support costs and operators have been looking to EasyHelp for answers.
In North America, the main pain point is the need for more mobile data offloading. The huge explosion in data is still outpacing the existing infrastructure and operators are looking to stay ahead of continued data demand growth, mostly through the use of WiFi offloading.
In the Asia-Pacific market, mobile data offloading to WiFi is also a priority, but the region is still struggling with increasing coverage as main focus. Much of the market is not yet covered by 3G and that coverage need is the major pain point.
In the Latin American market, the biggest pain point is infrastructure, all the way around, though support costs are also a major issue. The data usage is more from laptops than smartphones presently, but infrastructure still needs to be built to support the laptops on the network and to stay ahead of the growing number of smartphones.
As you can see, every market has unique challenges, but the overarching theme is the need to stay ahead of where the Second Generation Data Boom is taking us. The data demands will continue to grow and all that can be done is to keep building to accommodate them. Intelligent mobile operators will innovate to advance, not trading quality for quick answers. They will focus on solutions adjustable to their particular circumstances, flexible enough to be prepared for further technological advancements. Intelligent operators, from all over the world, will excel in the New Mobile World Order.