Value proposition
EasyConnect enables the operator to significantly increase the revenue from mobile data networks by simplifying network access for laptop users and by providing upsell and crossell capabiities through its intutitve user interface.
EasyConnect can support any device independently from model or manufacturer. This removes the need for the mobile operator to support and maintain dozens of software managers for different devices.
The mobile operator is insulated from all the technical details involved in device selection by Birdstep's strategy of working closely with device manufacturers to ensure early device support and verification.
EasyConnect's flexible branding capabilities ensure operators a tailor-made solution that delivers the message they want to the market and that makes sure that the offers the operator want to make available for its customerbase, does become available and is seen.
EasyConnect comes in two versions; an off-the-shelf version with a rich predefined feature set that can be partially customized to meet operators' branding requirements and a fully-customizable version which can be completely remodelled to meet more complex needs.
The growth of the wireless market, in which high speed networks and devices are being launched at faster rates than ever, has been accompanied by a growing demand for robust, high-performance applications that can drive the use of mobile data. EasyConnect is a proven product that has been launched in close to 40 markets worldwide. A constant focus on quality assurance, performance and the robustness of the EasyConnect client ensures a smooth, trouble-free user experience every time the client is launched.
The Birdstep Device Management Server ensures that the operator can reach all users with the offers or messages they want to make available. The server also enables operators to provide over-the-air automatic updates such as firmware upgrades and software fixes, and can also gather user behaviour statistics that can help operators to refine their market offerings.