Business case
EasyConnect addresses the single most important item on the agenda for mobile operators today: how to generate and increase the revenue from mobile data networks and the growing customer base.
To succeed in this endeavour it is vital to have a clear data strategy including how to make it easier for the customers to utilize and connect to Internet various networks. New potential user groups are being added to the segment that can be the base for an increase of mobile data usage.
EasyConnect is developed precisely to solve this problem, by making it easy for users to get connected wherever they are. Ease of use combined with Birdstep's strategy of universal device support makes EasyConnect an indispensable part of operators' mobile data strategy.
With the flatrates used by operators on the market today, there is a limit on how much revenue that can be made per user irrespectively how much the user is online or not. Combining this fact with another fact that users very seldom visits the operator website, mobile operators will face a large problem in increasing the revenue per user via adds on the Internet. EasyConnect addresses this problem by providing both a Marketing window area as well as a Support area for direct messages in the user interface. Both these areas can be updated frequently over the air